Our Story

Our Story
Know, Like and Trust the Jabbour Luxury Group
Richard first came to the Emerald Coast in 2010 and never looked back. Back and forth yes but a Floridian for sure
Richard purchased a home on the Emerald Coast in Gulf Place at a time when prices remained very low because of the events of 2008. He had finished a few homes in Memphis over time, but had no idea he wanted to do this for his life’s work.
By the end of 2014 Richard found himself deciding to move to his new home he had been building on Wood beach Drive in Sugarwood leaving behind Memphis, Tennessee and the travel back and forth between two home. He left the corporate world and started fresh.
Motivated to be more intentional, he decided to continue pursuing building homes and see where that would lead. As he was about to embark on his third property fate would intervene.
He met Gayle, and as they were walking one day in Old Seagrove, Richard casually mentioned his enjoyment of designing and building homes and that he had just purchased a lot at the corner of Yaupon and Forest Street. What was probably the first date to go grab coffee in Seaside sparked a business partnership to build homes.
Though it took another 4 years from then, it was probably at that moment that they both knew they had found a new life partner. The business partnership continued and continues to this day, but as they say if you can build a house together you probably can be married. And so in October of 2018 after a 3 year courtship, they were married.
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Gayle arrived in 1996 and forged her unique path along 30A.
Gayle discovered the Florida Gulf Coast after moving to the New Orleans area in 1994. A postcard about a new development called Rosemary Beach sparked her interest.
She wanted to drive over and while on vacation to that drive east that found her standing more or less at 171 Round Road in Rosemary Beach in a rather undeveloped state. Immediately knowing that it was something thathad to be done, after a short time Lot 1 Block 2 was working its way towards closing.
A nurse practitioner for her career, she too was about to have a course correction. As she was overseeing building a fine home, she realized quickly that she had to learn the rental business and marketing to attract the revenue to make this dream come true. She excelled at that business and many friends worked with her in the early days in that little corner of Rosemary where so many great homes were being built.
By 2012 she found herself deciding to move the the 30a area full time. Her Rosemary home was a successful rental and had been since 1998, so she found another place to live. She also got involved in some real estate investing having done well just after 2011 with the purchase of a home at a very attractive price.
As fate would intervene, after meeting Richard and seeing a new direction, in 2017 she sold her Rosemary Beach home, and her and Richard, having made the decision to become married, purchased Tiger Paw in Seaside and began planning the home that they would build together as there own personal home. It was much more than a business partnership by then. In March of 2019 the carriage house was done and they moved in as they then removed the existing home and began building the main home they live in today. It was completed in 2021.
Gayle became part of the Real Estate Team when Richard’s business started to take hold. He needed an assistant, and the Jabbour Luxury Group was born in September of 2018 when they affiliated with Scenic Sotheby’s International Realty.
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Chelsey came when Gayle got here and has loved it ever since.
Chelsey first experienced Rosemary Beach and Seaside beach at the young age of 5 years old, when her parents were deciding where to plant roots and build a beach home of their own.
After many years of memories made along 30a, moving her own family here full time after the birth of their third child was a natural and easy choice.
“The memories I have from my early childhood years of riding bikes throughout Rosemary Beach – before there were street lights or restaurants here – those are memories I will forever treasure, and I wanted to share some of the special charm of this area with my kids too,” says Chelsey, reflecting on the decision to move her family to the area full time.
In 2018 she took over the rental business that Gayle had started, and she grew that business into a boutique rental company managing select vacation homes and family-owned properties, a business that she still enjoys today. But it wasn’t long after moving her family here full time that she felt led to join the real estate team and fuel her passion for real estate.
In July of 2022, Chelsey joined the team as a team assistant, and a few months later she transitioned into the focused and full-time real estate professional you know today. She and her mother share the same passion for fine homes and construction, and she has continued to expand the Jabbour Luxury Group’s building program.
Chelsey enjoys life here with her husband Mike and their children – Carson, Clayton, and Ellie.
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Ariel Lost a Tooth here and found her life.
Ariel Blackwood Carroll lost her first tooth vacationing along the Emerald Coast and has been in love with the area ever since. Little did she know, her husband Randy was also vacationing along 30A throughout his childhood. After meeting in Atlanta years later, they decided to move from the busyness of the city and begin their life together in the place the both knew and loved.
Today, she is a global real estate advisor with the Jabbour Luxury Group at Scenic Sotheby’s International Realty.
She earned dual bachelor’s degrees in communication studies and religion from Furman University and jokes about “having her GED in real estate” long before becoming licensed, thanks to sitting at the dinner table with two broker parents. She attended Emory University for graduate school, where she studied theology and bioethics, later working in psychology research and traveling the world as a public speaker. After a “quarter-life crisis” and swearing she’d never get into real estate, her mom asked her to pray about it, and the rest, as they say, is history.
Originally from Arkansas, Ariel began her real estate career in Atlanta before relocating to the Emerald Coast.
Ariel enjoys working with clients on a personal level, taking the time to truly understand their needs and dreams when buying or selling along 30A. She uses her formal training and background in psychology to better serve her clients and thrives in the fast-paced, strategic nature of real estate. She especially loves the negotiating process and believes every client deserves an expert in their corner.
Outside of real estate, Ariel, Randy, and their son, Hart, embrace the 30A lifestyle, spending as much time outdoors as possible. They love traveling and are actively involved in their church. Ariel enjoys weightlifting, writing poetry, and reading philosophy—but if she ever goes missing, you might find her at the WaterColor Beach Club.
Know, Like, and Trust
the Jabbour Luxury Group
We are a team that believes in candor and good conversation. People work with people that they Know, Like and Trust. We want to be in a relationship that shares a mutual value for each other and who we are and why we are all doing what we do. We help people achieve life affirming goals.